To shake up & refresh the positioning of the brand & highlight their values: creativity, no compromise on quality & CSR.
- What do we want to stand for in the market?
- How do we show that we are different, more creative and customer-focused than our competitors?
- How can we improve our online presence and search engine rankings?
How we helped
- Redefining their value proposition to ensure that their offer is in line with market expectations.
- Identification of the ideal customer profile & their needs.
- Interviews with prospects/customers
- Redesign of the positioning according to the typology of customers, highlighting the values they convey & the key factors of differentiation.
- Creation of website content, including case studies to show how and why they are best suited to address their client’s issues.
- Work on their communication on Corporate Social Responsibility (CSR)
- Support on 4 tenders
- A new identity in the highly competitive events management market
- Clear and compelling messaging
- New website content highlighting the company’s values & achievements
- The communication of a strong CSR axis without green washing
- 3 tenders won out of 4 generating a turnover of over 2 million euros.