Define the strategy of a new bakery and define the brand strategy.
- How to stand out in an ultra competitive & mature sector?
- How to ensure the offering is not considered a commodity?
- Identify needs & typical customers
- Define the value proposition
- Determine an evocative & memorable brand name
How we helped
- Market research to clearly identify the needs and understanding of customers on the offer
- Ethnography and competitive analysis
- Creation of a brand name, its values
- Creation of a value proposition & go-to-market strategy
- Support on writing messages & crowdfunding campaign
- Tips for building community before launch through newsletter & instagram
- Launch of a brand and a visual identity
- Obtaining 100% of the amounts & financing requests (BPI France, loans on honor, etc.) thanks to the precise business plan
- A community of more than 300 people subscribed to the newsletter 6 months before the opening